Question 5 Explain Ec Tends Make Shape Consumption E Long Tail Much Longer Flatter 4 Marks Q30623401

Question 5 a) Explain why EC tends to make the shape of consumption (i.e. the long tail) much longer and flatter. (4 marks) b) What is the business implication of a longer and flatter consumption curve to online retailers in terms of their sales and marketing strategy? (2 marks)

Question 5 a) Explain why EC tends to make the shape of consumption (i.e. the long tail) much longer and flatter. (4 marks) b) What is the business implication of a longer and flatter consumption curve to online retailers in terms of their sales and marketing strategy? (2 marks) Show transcribed image text

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